Puma SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 26000
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SWOT Analysis of Puma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Puma

Parent Company

Puma Societas Europa Incorporation

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Be Light; Celebrate Anytime Anywhere

USP

Innovation and Ultimate comfort in the apparel and products.

STP

Segment

Sportsmen, Men and women who like sporty energetic apparel with a spray of uniqueness in their apparel.

Target Group

Urban young upper middle class and upper class Men and Women

Positioning

Puma is an international brand with creativity, energy and style in their apparel at a very affordable price.

SWOT Analysis

Strengths

1. Puma is established over 90 countries and employs around 8300 employees all over the world.

2. Puma is the main producer of enthusiast droving shoes and racing suits in both Formula One and NASCAR.

3. Puma has entered into partnerships with famous companies like Ferrari and BMW.

4. Puma brand is very innovative and has a very rich Research and Development team. The Company produced the first screw boots for football and “Mexico 68” with the innovative brush soles, which were the most comfortable running shoes.

5. Puma has an excellent brand name throughout the world.

6. The brand has excellent management and marketing strategies and has the advertised the products very well and eye-catching throughout the world.

7. Puma has entered into sponsorships with various players and teams in different sects of the sporting industry.

8. Puma was the official sponsor of the FIFA football World Cup

Weaknesses

1.Puma has tough competition and limited market share compared to Nike and Adidas

2.The company has less financial strength compared to the other brands in the industry

Opportunities

1. The company can attain more sponsorship as more international events in the sporting industry are taking place.

2.The company can start entering the lifestyle section of the industry

Threats

1. The current economic situation is very bleak, hence expansion is minimal.

2. There is extensive completion from existing players an new players which is growing in the industry.

3.Imitations of   the brand is extensively increasing

Competition

Competitors

1. Nike

2. Adidas

3. Prada



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