Christian Dior SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 14098
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SWOT Analysis of Christian Dior with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Christian Dior

Parent Company

Christian Dior S.A

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Admit It ,  Explosive is your Dior

USP

The complete lifestyle designer luxury brand

STP

Segment

Urban upper class men and women.

Target Group

Fashion conscious men and women from the premium class

Positioning

Complete luxury lifestyle brand

SWOT Analysis

Strengths

1. Strong legacy of over half a century and strong presence over various luxury avenues across the world with more than 200 wholly owned points of sale.
2. The brand has successfully forayed into all lifestyle product lines like perfumes, footwear, eyewear.
3. The acquisition of Louis Vuitton one of the largest luxury firms in the world has been a great plus for the brand.
4. The concept stores by the brand with each store having a unique theme gives the brand a unique identity

5. Strong brand name and reputation worldwide

6. Excellent branding and advertising through TVCs and print ads

Weaknesses

1.The fluctuations in the exchange rates of various countries can lead to loss of revenues for the brand
2. Tough competition means limited market share growth and also replicas create a problem to brand identity

Opportunities

1. The brand can foray into online retailing which has proved to be an effective medium
2. As a prominent fashion brand it can focus on green initiatives which are gaining popularity among people
3. The brand can look to expand in emerging markets like India and Africa there is growing demand for luxury products

Threats

1. The brand has been marred by criticism by the fashion fraternity of designing clothes which do not even fit the anorexic model.
2. The foray of various designers into the field of exclusive wear is a threat to the brand
3. The recent global slowdown has seen a steep decline in the luxury market.

Competition

Competitors

1.Chanel
2.Gucci
3.Prada



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