New Balance SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 12554

SWOT Analysis of New Balance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New Balance

Parent company

New Balance Athletic Shoe, Inc. (NBAS)


Apparel and accessories


Lifestyle and retail

Tagline/ slogan

Let’s make excellent happen


The brand is known for its shoes which come in different width and sizes.



Sport enthusiast  men, women& childrenlooking for apparel and shoes

Target group

Young men women and kids from the upper middle class segment


Premium athletic footwear and apparel meeting the needs of the everyday athlete.

SWOT Analysis


1.The shoes come in various sizes and length  for different type of feet.

2. The company has many other sub brands dedicated for other sports  or other purposes.

3. The company has been a part of several philanthropic efforts since past many years

4. The company claims their shoe boxes are made of recycled paer and they use environment friendly procedures while making products

5.New balance has  sponsored teams and players in the Australian Football League and NBA

6. The company has a century of expertise

7. Strong brand presence and marketing


1.The brand being among the elite brand is prone to recession and economic downturns

2. Limited presence in emerging economies


1. Very well-known brand in US and other developed cities
2.  The company can diversify into making sports gear

3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring countries.


1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less

3. Threat from other leading competitors



1. Adidas

2. Nike

3. Puma


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