Valentino S.P.A SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5661
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SWOT Analysis of Valentino S.P.A with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Valentino S.P.A

Parent Company

Valentino Fashion Group

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Valentino

USP

Valentino offers high end designer couture and luxury apparel

Valentino STP

Segment

Urban high class men and women

Target Group

Fashion conscious men and women in the age group of 25-45.

Positioning

Valentino offers the complete range of stylish & luxurious Italian designer wear

Valentino SWOT Analysis

Strengths

1. Valentino has a strong brand presence in over 90 countries with over 700 single brand outlets and 100 directly managed boutiques.
2. Valentino has diversified into several lines like footwear, accessories making it a complete lifestyle brand.
3. The brand has its own procurement and manufacturing facility which also serves as centralized design facility.
4. It is available at all leading e-retailers which help the brand have a high reach

5. Good branding and marketing through print ads and online ads

6. Valentino brand is associated with several celebrities and flim stars

7. The brand offers exclusivity and customized products to its elite customers

Weaknesses

1. Valentino has high competition which means limited market share growth

2. The brand has not been able to establish its presence in emerging economies as compared to some competitors 

Opportunities

1. Valentino can foray into online retailing which has emerged as one of the prominent forms of reaching out to customers
2. It can also focus on eco-friendly wear collections which are gaining popularity.
3. The brand can tap emerging markets like Asia where there is a growing base for designer wear and affluent customers

Threats

1. The highly fragmented fashion industry results in low brand loyalty which is a serious problem
2. Being a global brand, its business is affected by recession, economic crisis etc
3. Fake product imitations affects brand performance of brands like Valentino

Competition

Competitors

1.Chanel

2.Christian Dior

3.Burberry

4.Ralph Lauren

5.Prada

6.Zara

7.Louis Vuitton

8.Hugo Boss

9.Hermes International

10.Versace

11.Gucci



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