SWOT Analysis of Valentino S.P.A with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Valentino Fashion Group
Apparel and Accessories
Lifestyle and Retail
High end designer couture
Urban high class men and women
Fashion conscious men and women in the age group of 25-45.
Complete Italian designer wear.
1. Strong brand presence in over 90 countries with over 700 single brand outlets and 100 directly managed boutiques. 2. The brand has diversified into several lines like footwear, accessories making it a complete lifestyle brand. 3. The brand has its own procurement and manufacturing facility which also serves as centralized design facility. 4. The brand is available at all leading e-retailers like Net-a-porter, yoox, pret-a- porter which record high net worth sales for the brand
5. Good branding and marketing
1. Though the brand has forayed into designer men’s wear still it depends on women’s wear for most of its revenues. 2. The brand has not been able to break out of its European mould where it loses out on several international brands. 3.The brand hasn't customized its product for various countries
1.The brand can foray into online retailing which has emerged as one of the prominent forms of reaching out to customers. 2. The brand can also focus on eco-friendly wear collections which are gaining popularity. 3. The brand can tap emerging markets like Asia where there is a growing base for designer wear.
1. The highly fragmented fashion industry results in low brand loyalty which is a serious problem. 2. The European crisis can bring about a serious dent in the revenues for the brand. 3. Fake product imitations affects brand performance
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