Hermes International SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6880
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SWOT Analysis of Hermes International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hermes International

Parent Company

Hermes International

Category

Apparels and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

-

USP

High fashion Clothing and Accessory

STP

Segment

Premium stylish clothing

Target Group

Urban upper middle class men and women

Positioning

High fashion Clothing and Accessory

SWOT Analysis

Strengths

1. French based company with a strong brand name and global presence
2. Hermes markets its products across the world through a network of 300+ exclusive stores of which 180 are operated directly
3. The company principally operates 33 production units across France, Japan, Europe (excluding France), the Americas and Asia-Pacific (excluding Japan).
4. Good presence and wide product range

Weaknesses

1.Target market becomes limited as it has less global presence
2.Digital presence is limited in ecommerce

Opportunities

1.To expand its market by including masstige brands its repertoire
2.To use the digital revolution to its full advantage
3.Expand its presence in emerging countries

Threats

1.Intense competition
2.Ease of substitution
3.Imitaion is the biggest threat in this industry

Competition

Competitors

1. Gucci

2. Hugo Boss

3. Marks and Spencer



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