Reebok SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 15438
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SWOT Analysis of Reebok with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reebok

Parent company

Adidas

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

I am what I am

Usp

Reebok company is known for its innovative and comfortable footwear and sports apparel.

Reebok STP

Segment

Reebok targets all ages who are sporty, adventurous and who want to be fit.

Target group

Urban men women and kids from the upper middle class

Positioning

Celebrate individuality in Sports and Life

Reebok SWOT analysis

Strengths

1. Reebok is amongst the largest seller of athletic footwear and athletic apparel in the world.

2. Reebok brings out the perfect combination of technology and fitness each year in its products.

3. Products are made not only in the premium range but also in mid-range.

4. The Reebok value store targets lower income groups thus categorizing its products for each class of society.

5. The brand has been endorsed by many sports stars and movie celebs globally

6. Reebok operates through a network of department stores, sporting goods, specialty retailers, company-owned stores, licensees thus having a better reach.

7. Reebok sponsors international teams, clubs, players from all sports like football, cricket, basketball, motorsport, etc

8. Excellent advertising and branding make it a popular brand

9. Reebok has its business spread in more than 80 countries, along with Adidas

Weaknesses

1. Reebok faces tough problem from fake and duplicate sales

2. Being a popular brand means any controversy affects brand image considerably

Opportunities

1. Reebok can expand more in the kids section

2. Lifestyle section can be expanded and can be given more focus.

3. More tie-ups with sports academies and schools worldwide

4. Tapping the growing interest of sports in emerging economies can be targeted by Reebok

Threats

1. Competition by international brands means limited market share from Reebok

2. Fluctuating international currencies can mean losses to the company

3. Fake imitations can cause loss to the brand

4. Cannibalization with Adidas brand can also affect Reebok's business

Competition

Competitors

1.Nike

2.Puma

3.New Balance

4.Converse

5.Adidas

6.Fila

7.Bata

8.Liberty Shoes


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