Reebok SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 13431
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SWOT Analysis of Reebok with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reebok

Parent company

Adidas

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

I am what I am

Usp

The company is known for its innovative and comfortable footwear and sports apparel.

STP

Segment

Reebok targets all ages who are sporty, adventurous and who want to be fit.

Target group

Urban men women and kids from the upper middle class

Positioning

Celebrate individuality in Sports and Life

SWOT analysis

Strengths

1. Reebok is amongst the top 3 largest seller of athletic footwear and athletic apparel in the world.

2. Reebok brings out the perfect combination of technology and fitness each year in its products.

3. Products are made not only in the premium range but also in mid-range.

4. The reebok value store targets lower income groups thus categorizing its products for each class of society.

5. The brand has been endorsed by many sports stars and movie celebs globally

6. Reebok operates through a network of Departmentstores, Sporting goods, Specialty retailers, Company-owned stores, Licensees thus having a better reach.

7. Reebok sponsors international teams, clubs, players from all sports like football, cricket, basketball, motorsport, etc

Weaknesses

1.The brand faces tough problem from fake and duplicate sales

2. Being a popular brand means any controversy affects brand image considerably

Opportunities

1. Reebok can expand its kids section.

2. Lifestyle section can be expanded and can be given more focus.

3. More tie-ups with sports academies and schools worldwide

Threats

1. Competition by Chinese market can be perceived as a threat.

2. Fluctuating international currencies can mean losses to the company.

Competition

Competitors

1.Nike

2. Puma

3. New Balance



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