Target Corporation SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 16763
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SWOT Analysis of Target Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Target Corporation

Parent Company

Target Corporation

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Daily deals

USP

Second-largest discount retailer in the United States, behind Walmart

STP

Segment

Customer looking for consumer goods

Target Group

Middle class and upper class individuals

Positioning

American retailing company

SWOT Analysis

Strengths

1. More than 365,000 employees
2. Revenue performance is good which is backed by a strong financial position
3. Recipient of several award and recognition
4. Only national retailer employing a Garment Hanger reuse program

5. Has approximately 1800 stores

6. Sponsorship of major events and sporting events has enhanced it brand visibility

Weaknesses

1. Past legal cases have affected the brand image

2. Despite being a strong brand, it hasn’t penetrated in to the international markets

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1. Huge competition from other international retail chains
2. Increase raw material prices

3. Increasing competition and changing economic scenarios

Competition

Competitors

1. Wall mart
2. Aeon
3. Macy's



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