Dollar General SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8371
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SWOT Analysis of Dollar General with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dollar General

Parent Company

Dollar General Corp.

Category

Discount Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Save Time. Save Money. Every day!

USP

Small shopping plazas or strip malls in local neighborhoods

STP

Segment

Customers looking for consumer goods at discounted prices

Target Corporation Group

Middle and upper middle class households

Positioning

Dollar General has more locations than any other retailer in America

SWOT Analysis

Strengths

1. Present in more than 10,000+ locations
2. More than 90,000 employees
3. Private label- "DG" as a brand for "inexpensive" household products sold through the Dollar General stores
4. Exclusive distributor for Rexall products

5. Popular brand visibility as it has emerged through popular word of mouth

6. Association with motorsport events has enhanced image

Weaknesses

1.High inventory at warehouses is a concern and Store size is not very large

2. Global penetration is less compared to international retail leaders

Opportunities

1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services

Threats

1.Operatinal costs are increasing day by day
2.Competition from local players

Competition

Competitors

1.Target Corporation
2.Wall mart
3.Costco Wholesale



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