Harvey Norman SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4785
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SWOT Analysis of Harvey Norman with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harvey Norman

Parent Company

Harvey Norman Holdings Ltd

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

-

USP

Deliver everything to everyone

STP

Segment

Cost conscious group

Target Group

Middle class and upper middle class

Positioning

Everything to everyone in profitable manner

SWOT Analysis

Strengths

1. Largest Australian based retailer of electrical  and entertainment goods

2. Wide spread in countries like New Zealand, Malaysia, Singapore etc.

3. Attractive promotional offers to attract consumers from all strata

4. Has nearly 250 stores globally

5. Over 10,000+ employees form the workforce

Weaknesses

1. Company faced controversies under alleged illegal business practices

2. Stiff competition from global players means market share growth is limited

Opportunities

1. Providing high quality products even at low prices is a tactic company could apply to win consumer mind

2. Expansion into lifestyle product segment by leveraging on brand name

Threats

1. Consumer durable segment is highly conscious about quality and brand name

2. Maintaining consumer top of mind position is consumer durable segment

3. Prices of electrical categories products have been decreasing year on year

Competition

Competitors

1.Flemings

2.Action

3.Safeway

4.IGA

5.BI-LO


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