SWOT Analysis of Woolworths with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and Retail
The fresh food people
Bringing middle class products into working class homes
Department retail store chain
Upper Middle class households and working class population
A low price, convenience shopping experience under one roof with customer focused service
1.Pioneer and among the oldest companies to introduce the modern retail trade model
2.Well known retail name in UK with over 800 stores,30000 employees
3.Operates various subsidiaries such as Entertainment UK, Britain’s most popular entertainment manufacturer
4.Successful,popular own-store brands such as Lady Bird,Chad Valley
5. Strong brand name and efficient operations
1. Negligible global presence compared to its competitors 2.The brand has failed to sustain its competitive advantage
3.Entered the online market late resulting in competition having lower prices and more experience
1. Promote the brand through advertising, promotions, sponsorship etc.
2.Seek growth through strategic acquisitions and franchise models in emerging economies
1. Rising raw material costs from both food and non-food will impact profit margins overall 2.Economic recession could hinder the overall growth strategy of opening more stores 3.More competition from international players
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