Woolworths SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8327
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SWOT Analysis of Woolworths with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Woolworths

Parent Company

WoolWorth’s group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

The fresh food people

USP

Bringing middle class products into working class homes

STP

Segment

Department retail store chain

Target Group

Upper Middle class households and working class population

Positioning

A low price, convenience shopping experience under one roof with customer focused service

SWOT Analysis

Strengths

1.Pioneer and among the oldest companies to introduce the modern retail trade model

2.Well known retail name in UK with over 800 stores,30000 employees

3.Operates various subsidiaries such as Entertainment UK, Britain’s most popular entertainment manufacturer

4.Successful,popular own-store brands such as Lady Bird,Chad Valley

5. Strong brand name and efficient operations

Weaknesses

1. Negligible global presence compared to its competitors
2.The brand has failed to sustain its competitive advantage

3.Entered the online market late resulting in competition having lower prices and more experience

Opportunities

1. Promote the brand through advertising, promotions, sponsorship etc.

2.Seek growth through strategic acquisitions and franchise models in emerging economies

Threats

1. Rising raw material costs from both food and non-food will impact profit margins overall
2.Economic recession could hinder the overall growth strategy of opening more stores
3.More competition from international players

Competition

Competitors

1.TESCO
2.ALDI

3.Walmart

4.Macro Wholefoods Ltd.



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