The Fresh Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1443

SWOT Analysis of The Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Fresh Market

Parent Company

The Fresh Market


Grocery store



Tagline/ Slogan



Classical touch like classical music is still played across the stores



Household purchases

Target Group

Middle and upper class individual


Freshness and quality

SWOT Analysis


1. Credible brand: More than 30 years old history
2. Good distribution network: 130+ stores across the country
3. Unique Ambience: Stores plays classical music, have rustic decorations, and each employee gives a warm greeting and great assistance
4. Ideas and Tips: Different programs like meal idea, holiday idea, seafood making tips, instructional videos, etc. are run to have high customer engagement

5. Online purchase service is available for customers


1. Lack of product innovation, little or no change in menu over long periods
2. Competitive market means low market share and less revenues
3. Primary focus is on grocery, customer need to go to other stores for other products


1. Potential to become a prominent global brand
2. Growth rates and profitability
3. Company can also provide products like clothes, sanitary and household


1. The discounting strategy at Wal-Mart remains the significant
2. Rising cost of raw materials
3. Government regulations and unexpected problems



1. The Kroger Co.
2. Whole Foods Market, Inc.
3. Publix Super Markets, Inc.


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