The Fresh Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1527
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SWOT Analysis of The Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Fresh Market

Parent Company

The Fresh Market

Category

Grocery store

Sector

Retail

Tagline/ Slogan

-

USP

Classical touch like classical music is still played across the stores

STP

Segment

Household purchases

Target Group

Middle and upper class individual

Positioning

Freshness and quality

SWOT Analysis

Strengths

1. Credible brand: More than 30 years old history
2. Good distribution network: 130+ stores across the country
3. Unique Ambience: Stores plays classical music, have rustic decorations, and each employee gives a warm greeting and great assistance
4. Ideas and Tips: Different programs like meal idea, holiday idea, seafood making tips, instructional videos, etc. are run to have high customer engagement

5. Online purchase service is available for customers

Weaknesses

1. Lack of product innovation, little or no change in menu over long periods
2. Competitive market means low market share and less revenues
3. Primary focus is on grocery, customer need to go to other stores for other products

Opportunities

1. Potential to become a prominent global brand
2. Growth rates and profitability
3. Company can also provide products like clothes, sanitary and household

Threats

1. The discounting strategy at Wal-Mart remains the significant
2. Rising cost of raw materials
3. Government regulations and unexpected problems

Competition

Competitors

1. The Kroger Co.
2. Whole Foods Market, Inc.
3. Publix Super Markets, Inc.



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