Boston Consulting Group BCG SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 9246
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SWOT Analysis of Boston Consulting Group BCG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boston Consulting Group BCG

Parent Company

The Boston Consulting Group, Inc.

Category

Consulting

Sector

General Strategy

Tagline/ Slogan

The world’s leading advisor on business strategy

USP

Established well-renowned and accepted concepts like BCG matrix

STP

Segment

Knowledge and management consulting

Target Group

Clients are all types of urban businesses

Positioning

Delivers academic solutions based on conceptual framework and

SWOT Analysis

Strengths

1. More focus on strategy and operations projects
2. 1st company to be awarded as the ‘Best place to work for’

3. Pool talent consists of the best brains in the industry

4. Popular company and brand visibility amongst competitors

5. Present in over 42 countries with nearly 80 offices and has over 5,500 consultants

Weaknesses

1. They have unable to penetrate into some of the international markets

2. Tough competition means market share is limited

Opportunities

1. Getting into more diverse areas of business and evolving new concept there rather than sticking into only strategy

2. Their Green initiatives can create a new opportunity of consultation for them

Threats

1. Stiff competition from existing industry players

2. Fluctuations in currencies affects international projects

3. Companies setting up their own knowledge centres

Competition

Competitors

1. McKinsey and Company
2. Booz & Company
3. Bain & Company



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