McKinsey and Company SWOT Analysis, USP & Competitors

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SWOT Analysis of McKinsey and Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McKinsey and Company

Parent Company

McKinsey & Co

Category

Consulting

Sector

Management Consulting

Tagline/ Slogan

Everything can be measured and what gets measured gets managed

USP

McKinsey has a unique way of presenting publications and making presentations to the clients

McKinsey STP

Segment

Advices world’s leading business

Target Group

Clients are Most of the fortune 500 companies

Positioning

McKinsey are internationally acclaimed general strategy consultants

McKinsey SWOT Analysis

Strengths

1. McKinsey has highly qualified employees who are recruited from various different streams
2. The knowledge management system who help in gathering the information

3. McKinsey has a wide Geographic reach as it has its presence across the world

4. Good relationships with the high level executives of different companies give strong brand loyalty

5. McKinsey & Company has a good brand awareness and recall is very high

6. They have over 100 offices in 50 countries having an employee base of 11,000+ with nearly 9,000 consultants

7. Strong legacy of McKinsey since its inception in 1926

8. The company offers management consulting, environmental consulting, research paper publications etc

9. McKinsey has actively sponsored events, seminars and conferences to spread more awareness

Weaknesses

1. Tough competition from big industry consultants as well as other knowledge consulting agencies

2. Being a global player, McKinsey's business is governed by external factors like government policies, currency fluctuations etc

Opportunities

1. McKinsey could diversify from general strategy and venture into other areas of business too

2. Increase penetration into emerging economies

3. Acquisition of smaller firms can strengthen the market position of McKinsey further

Threats

1. Expansion of existing industry experts can reduce McKinsey's business

2. Companies setting up their own knowledge centres with increase and ease in IT

3. Economic recession and strict government policies can reduce business

Competition

Competitors

1. Deloitte Consulting

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers

5. KPMG

6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Bain & Company


The table above concludes the McKinsey and Company SWOT analysis along with its marketing strategy and brand parameters.

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