McKinsey and Company SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 9812
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SWOT Analysis of McKinsey and Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McKinsey and Company

Parent Company

McKinsey & Co

Category

Consulting

Sector

Management Consulting

Tagline/ Slogan

Everything can be measured and what gets measured gets managed

USP

The way of presenting and making presentations to the clients

STP

Segment

Advices world’s leading business

Target Group

Clients are Most of the fortune 500 companies

Positioning

General Strategy consultants

SWOT Analysis

Strengths

1. Highly qualified employees who are recruited from various different streams
2. The knowledge management system who help in gathering the information

3. Wide Geographic reach as it has its presence across the world

4. Relationships with the high level executives

5. Company and Brand awareness and recall is very high

6. They have over 100 offices in 50 countries having an employee base of 17,000 with nearly 9,000 consultants

Weaknesses

1. Touch competition from big industry consultants as well as other knowledge consulting agencies

2. The analysts sometimes given highly indepth analysis which often isn't required

Opportunities

1. They could diversify from general strategy and venture into other areas of business too

2. Increase penetration into emerging economies

Threats

1. Expansion of existing industry experts

2. Companies setting up their own knowledge centres with increase and ease in IT

Competition

Competitors

1. Bain & company
2. Booz & company
3. Boston Consulting Group BCG



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