PwC PricewaterhouseCoopers SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 12599
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SWOT Analysis of PwC PricewaterhouseCoopers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PwC PricewaterhouseCoopers

Parent Company

PricewaterhouseCoopers International Limited

Category

Finance and accounting

Sector

Consulting

Tagline/ Slogan

Sharpen your pencil, iron your crispy white shirts, set the alarm clock, relish the challenge, listen, be fulfilled, make an impact, take a risk

USP

Expertise in accounting and auditing

STP

Segment

Organisations looking for expert opinion and business analysis on financial matters

Target Group

All industires and big organisations

Positioning

Audit and accountancy firm

SWOT Analysis

Strengths

1. They have a large client base many of which are repeat clients.
2. Many business units apart from financial services like, Consumer & Industrial Product Service, Private Company Service etc.

3. They have a very extensive geographical reach with presence in 150+ countries

4. They have a workforce consisting of the best talent pool

5. It is the world's largest professional services firm and one of the largest of the "Big Four" accountancy firms

6. Has nearly 170,000 employees globally

Weaknesses

1. Stiff competition from other leading industry players means restricted market share

2. Brand visibility and advertising lesser than some industry majors

Opportunities

1. They can benefit from the growing prospects in emerging economies

2. There are many opportunities in providing compliance solutions

3. Increase in companies looking for expert business solutions

Threats

1. Recession resulting from the ongoing Euro crisis can affect the business

2. Expansion of competitors

3. Fluctuating global economy affects operations

Competition

Competitors

1. KPMG
2. Ernst & Young



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