PwC PricewaterhouseCoopers SWOT Analysis, USP & Competitors

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SWOT Analysis of PwC PricewaterhouseCoopers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PwC PricewaterhouseCoopers

Parent Company

PricewaterhouseCoopers International Limited

Category

Finance and accounting

Sector

Consulting

Tagline/ Slogan

Sharpen your pencil, iron your crispy white shirts, set the alarm clock, relish the challenge, listen, be fulfilled, make an impact, take a risk

USP

PWC have expertise in accounting and auditing globally

PwC STP

Segment

Organisations looking for expert opinion and business analysis on financial matters

Target Group

All industires and big organisations

Positioning

PWC are a globally leading audit and accountancy firm

PwC SWOT Analysis

Strengths

1. PwC have a large client base many of which are repeat clients.
2. Many business units apart from financial services like, Consumer & Industrial Product Service, Private Company Service etc.

3. PwC have a very extensive geographical reach with presence in 150+ countries

4. PwC have a workforce consisting of the best talent pool

5. It is the world's largest professional services firm and one of the largest of the "Big Four" accountancy firms

6. Has nearly 220,000+ employees globally

7. PwC has excellent advertising through commercials, which has created a strong brand awareness

8. The company has been regarded as one of the best places to work and has won several awards

9. PwC has created brand awareness by various sponsorship deals as well

Weaknesses

1. Stiff competition from other leading industry players means restricted market share for PwC

2. Certain work related controversies and allegations have marred the brand image at times

Opportunities

1. PwC can benefit from the growing prospects in emerging economies

2. There are many opportunities in providing compliance solutions

3. Increase in companies looking for expert business solutions

4. Acquisition of smaller firms can benefit PwC

Threats

1. Recession resulting from the ongoing Euro crisis can affect the business

2. Expansion of competitors can affect PwC's business

3. Fluctuating global economy affects operations

Competition

Competitors

1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. Deloitte Consulting

5. KPMG

6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Bain & Company


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