A T Kearney SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 4445
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SWOT Analysis of A T Kearney with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

A. T. Kearney

Parent Company

A. T. Kearney

Category

Consulting

Sector

Operations consulting

Tagline/ Slogan

Ideas that last

USP

They address only top management issues.

STP

Segment

All industries looking for business solutions

Target Group

Companies and industries

Positioning

Strategic and operational consultancy

SWOT Analysis

Strengths

1. The firm runs nearly 60 offices in 40 countries with 3000 employees across all the offices.
2. A.T. Kearney’s Global Business Policy Council (GBPC) helps business and government leaders all over the world to plan for the future.

3. Clients have consistently ranked A. T. Kearney their preferred choice of consultants (Over 90% of our clients return back  to the consultancy)

4. Major service lines are in strategy, mergers, innovation, cost management, manufacturing, marketing and sales

Weaknesses

1. Still hasn’t penetrated globally specially into the emerging economies

2. Tough competition from big industry consultants as well as other knowledge consulting agencies

Opportunities

1. They have immense opportunity in the emerging economies.

2. Providing consultancy services to even small and midsized organizations

Threats

1. The ongoing recession can create problems for their business.

2. Expansion of existing industry experts

3. Companies setting up their own knowledge centres

Competition

Competitors

1. L.E.K. Consulting
2. McKinsey & Company
3. Bain & Company



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