A T Kearney SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 5509
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SWOT Analysis of A T Kearney with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

A.T. Kearney

Parent Company

A.T. Kearney

Category

Consulting

Sector

Operations consulting

Tagline/ Slogan

Ideas that last

USP

A.T. Kearney address only top management issues

A.T. Kearney STP

Segment

All industries looking for business solutions

Target Group

Companies and industries

Positioning

A.T. Kearney offers strategic and operational consultancy to enterprises

A.T. Kearney SWOT Analysis

Strengths

1. A.T. Kearney runs nearly 60 offices in 40 countries with 3000 employees across all the offices.
2. A.T. Kearney’s Global Business Policy Council (GBPC) helps business and government leaders all over the world to plan for the future.

3. Clients have consistently ranked A.T. Kearney their preferred choice of consultants (Over 90% of our clients return back  to the consultancy)

4. Major service lines are in strategy, mergers, innovation, cost management, manufacturing, marketing and sales

5. The brand has been recognized with several awards across sectors

Weaknesses

1. A.T. Kearney still hasn’t penetrated globally specially into the emerging economies

2. Tough competition from big industry consultants as well as other knowledge consulting agencies

Opportunities

1. A.T. Kearney have immense opportunity in the emerging economies

2. Providing consultancy services to even small and midsized organizations

3. Acquiring smaller firms can boost its business

Threats

1. Recession can create problems for their business

2. Expansion of existing industry experts can reduce business of A.T. Kearney

3. Companies setting up their own knowledge centres

Competition

Competitors

1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers

5. KPMG

6. Boston Consulting Group BCG

7. Deloitte Consulting

8. Booz and Company

9. Bain & Company


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