A T Kearney SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 4883

SWOT Analysis of A T Kearney with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

A. T. Kearney

Parent Company

A. T. Kearney




Operations consulting

Tagline/ Slogan

Ideas that last


They address only top management issues.



All industries looking for business solutions

Target Group

Companies and industries


Strategic and operational consultancy

SWOT Analysis


1. The firm runs nearly 60 offices in 40 countries with 3000 employees across all the offices.
2. A.T. Kearney’s Global Business Policy Council (GBPC) helps business and government leaders all over the world to plan for the future.

3. Clients have consistently ranked A. T. Kearney their preferred choice of consultants (Over 90% of our clients return back  to the consultancy)

4. Major service lines are in strategy, mergers, innovation, cost management, manufacturing, marketing and sales


1. Still hasn’t penetrated globally specially into the emerging economies

2. Tough competition from big industry consultants as well as other knowledge consulting agencies


1. They have immense opportunity in the emerging economies.

2. Providing consultancy services to even small and midsized organizations


1. The ongoing recession can create problems for their business.

2. Expansion of existing industry experts

3. Companies setting up their own knowledge centres



1. L.E.K. Consulting
2. McKinsey & Company
3. Bain & Company


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