ZS Associates SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 2172
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SWOT Analysis of ZS Associates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ZS Associates

Parent Company

ZS Associates

Category

Sales & Marketing Consultancy

Sector

Consulting

Tagline/ Slogan

Unleashing potential

USP

They are established by the marketing professors of Kellogg School of Management

STP

Segment

Companies looking for consulting solutions

Target Group

Healthcare care industries

Positioning

Marketing experts for healthcare industries

SWOT Analysis

Strengths

1. They are founded by the marketing professors of one of the best schools of marketing.
2. They were awarded as one of the top ten best consulting company to work for
3. Majority of their clients are in the pharmaceutical, biotechnology and medical products industries.

4. They were ranked among the top five in the Pharmaceutical & Health Care Consulting practice area

5. Over 700 clients in 20 countries having a workforce of over 2000

Weaknesses

1. They have not been able to reach out to a lot of countries specially the emerging economies

2. Lesser known consultant brand compared to market leaders

Opportunities

1. They have opportunities in emerging economies in the world.
2. They have opportunities in telecom, transportation and consumer products

Threats

1. The limited expertise in business area could be a threat.
2. They immense threat from economic recession

3. Companies setting up their own knowledge centers

Competition

Competitors

1. McKinsey & Company
2. Booz & company
3. Bain & company



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