Yahoo SWOT Analysis, USP & Competitors

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SWOT Analysis of Yahoo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yahoo

Parent Company

Yahoo! Inc.

Category

Website- Internet and Computer software

Sector

Media and Entertainment

Tagline/ Slogan

Search, Ads & Apps

USP

Yahoo is a very popular and trusted online brand

Yahoo STP

Segment

Internet utilizing computer users

Target Group

Customers using products and business advertisers

Positioning

Yahoo is positioned as a democratic and unbiased search engine

Yahoo SWOT Analysis

Strengths

1. Yahoo is a simple and easy to use interface
2. Fast and very relevant search, free for customers
3. Yahoo has over 10,000 employees globally in the organization
4. Well integrated range of products
5. One of the most recognized brands with over 350 million users
6. Yahoo is best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services.
7. Yahoo! itself claims it attracts "more than half a billion consumers every month in more than 30 languages

Weaknesses

1. Tough competition from players affecting advertising revenues

2. Yahoo has been losing ground to the competitors despite first mover advantage

Opportunities

1. The markets devoid of internet especially in the emerging economies can be tapped by Yahoo
2. Acquiring more partnerships with different companies to widen the market of integrated products
3. Ads from businesses not having online presence

4. Acquisition of smaller websites to drive more traffic to Yahoo

Threats

1. Can be subjected to manipulation and misuse
2. Yahoo is at a risk of being involved into legal intricacies due to breach of privacy
3. Newly emerging competitive search engines and Social networking sites are working as advertisement markets which is stealing the share
4. Restrictions applied by Governments in terms of content

Competition

Competitors

1. Google
2. Microsoft

3. Facebook

4. MSN


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