Yahoo SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 8205
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SWOT Analysis of Yahoo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yahoo

Parent Company

Yahoo! Inc.

Category

Website- Internet and Computer software

Sector

Media and Entertainment

Tagline/ Slogan

Search, Ads & Apps

USP

A very popular and trusted brand

STP

Segment

Internet utilizing computer users

Target Group

Customers using products and business advertisers

Positioning

Positioned as a democratic and unbiased search engine

SWOT Analysis

Strengths

1. Simple and easy to use Interface
2. Fast and very relevant search, Free for customers
3. Has over 13,000 employees globally in the organization
4. Well integrated range of products
5. One of the most recognized brands with over 350 million users
6. Yahoo is best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services.
7. Yahoo! itself claims it attracts "more than half a billion consumers every month in more than 30 languages

Weaknesses

1. Growing preference of people using Google products due to its simplicity

2. Tough competition from players like Google, facebook and MSN in terms advertising avenues thereby affects the revenues
3. Does not offer customization to users
4. Yahoo losing market share to Google

Opportunities

1. The markets devoid of internet especially in the emerging economies
2. Acquiring more partnerships with different companies to widen the market of integrated products
3. Ads from businesses not having online presence

Threats

1. Can be subjected to manipulation and misuse
2. Risk of being involved into legal intricacies due to breach of privacy
3. Newly emerging competitive search engines and Social networking sites are working as advertisement markets which is stealing the share
4. Restrictions applied by Governments in terms of content

Competition

Competitors

1. Google search engine
2. BING(Microsoft search engine)



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