Airtel Digital TV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4548

SWOT Analysis of Airtel Digital TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Airtel Digital TV

Parent Company

Bharti Airtel


DTH and Broadcasting


Media and Entertainment

Tagline/ Slogan

Come Home to the Magic


Exception viewing experiencing using MPEG-4 Technology



Working Men ( Decision Makers)

Target Group

25 years+ middle income group and above


Viewing on Airtel DTH is termed as an experience

SWOT Analysis


1.  High brand equity riding on constant advertising
2.  Extensive Distribution channel
3.  Interactive Services customized for kids and women.
4. Sleek and Stylish Polished Set-up box with high in-built memory

5. Branding and marketing through TVCs print ads and sponsorships

6. High brand recall owing to celebrity brand ambassadors


1. Intense competition means market share is limited

2. Issue of DTH services not working in adverse weather conditions is irritating for customers


1. Exploring World Channels
2. Low Market penetration – Scope for growth
3. Revenue from interactive services


1. Evolving regional players with customized options
2. High Customer Acquisition Cost



1. Dish TV
2. TATA Sky
3. Sun DTH


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