Publicis Groupe SWOT Analysis, USP & Competitors

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SWOT Analysis of Publicis Groupe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Publicis Groupe

Parent Company

Publicis Groupe

Category

Multinational advertising and public relations

Sector

Advertising

Tagline/ Slogan

Leader in Digital and Interactive Communication

USP

One of the World’s top largest advertising conglomerate

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Highly experienced in the field of marketing communications

SWOT Analysis

Strengths

1. Strong distribution all over the world

2. Strong presence in Digital and Interactive Communication

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Market reputation strong with a diverse offering for clients

Weaknesses

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.WPP Group
2.Omnicon Group
3.Interpublic Group



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