Posted in Media & Entertainment, Total Reads: 6014
SWOT Analysis of MTV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
MTV Networks (Viacom)
Media and Entertainment
Stay Raw; I want my MTV; MTV is here
Reality shows and music for the youth
15+ to early 30s (Male and Female)
Individual, SEC A,B
A channel for the youngsters who like to be raw and who love music
1. Channel has tremendous viewership globally 2. Raw reality shows made specially for youth 3. Nice hold over college going crowd 4.Merchandising also promotes the brand equity 5.Broadcasted in over 50 countries across the globe 6.Organises the popular MTV Music awards
1.Censorship issues over bold programs 2.Obscene and abusive languages causes problems
1.Tie-up with international concerts 2.More advertising would increase brand visibility 3.Promote brand through interactive websites and mobile applications
1. Agitation from NGOs 2. Broadcasting Contents Complaint Council (BCCC)
1. Channel V 2. Youtube 3. Internet music sites 4. UTV Bindaas
Browse marketing analysis of more brands and companies similar to MTV. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.