MTV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5318
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SWOT Analysis of MTV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MTV

Parent Company

MTV Networks (Viacom)

Category

Music Channel

Sector

Media and Entertainment

Tagline/ Slogan

Stay Raw; I want my MTV; MTV is here

USP

Reality shows and music for the youth

STP

Segment

15+ to early 30s (Male and Female)

Target Group

Individual, SEC A,B

Positioning

A channel for the youngsters who like to be raw and who love music

SWOT Analysis

Strengths

1. Channel has tremendous viewership globally
2. Raw reality shows made specially for youth
3. Nice hold over college going crowd
4.Merchandising also promotes the brand equity
5.Broadcasted in over 50 countries across the globe
6.Organises the popular MTV Music awards

Weaknesses

1.Censorship issues over bold programs
2.Obscene and abusive languages causes problems

Opportunities

1.Tie-up with international concerts
2.More advertising would increase brand visibility 
3.Promote brand through interactive websites and mobile applications

Threats

1. Agitation from NGOs
2. Broadcasting Contents Complaint Council (BCCC)

Competition

Competitors

1. Channel V
2. Youtube
3. Internet music sites
4. UTV Bindaas



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