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SWOT Analysis of MTV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
MTV Networks (Viacom)
Media and Entertainment
Stay Raw; I want my MTV; MTV is here
Reality shows and music for the youth
15+ to early 30s (Male and Female)
Individual, SEC A,B
A channel for the youngsters who like to be raw and who love music
1. Channel has tremendous viewership globally 2. Raw reality shows made specially for youth 3. Nice hold over college going crowd 4.Merchandising also promotes the brand equity 5.Broadcasted in over 50 countries across the globe 6.Organises the popular MTV Music awards
1.Censorship issues over bold programs 2.Obscene and abusive languages causes problems
1.Tie-up with international concerts 2.More advertising would increase brand visibility 3.Promote brand through interactive websites and mobile applications
1. Agitation from NGOs 2. Broadcasting Contents Complaint Council (BCCC)
1. Channel V 2. Youtube 3. Internet music sites 4. UTV Bindaas
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