GlaxoSmithKline Pharmaceuticals Ltd SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 16814
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SWOT Analysis of GlaxoSmithKline Pharmaceuticals Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GlaxoSmithKline Pharmaceuticals Ltd.

Parent Company

GlaxoSmithKline Plc

Category

pharmaceutical and healthcare companies

Sector

Health Care

Tagline/ Slogan

Do more, feel better, live longer

USP

GlaxoSmithKline is the UK’s largest and world’s second  largest pharmaceutical company

STP

Segment

Consumer healthcare, prescription medicines & vaccines

Target Group

Patients & healthcare professionals seeking detection, prevention & treatment of disease.

Positioning

We are science led global healthcare company

SWOT Analysis

Strengths

1. GSK is one of the top 5 largest pharmaceutical companies.

2.GSK is one of the world’s largest investor in R&D and UK's biggest private sector funder of R&D.

3. Winner of chemical industry manufacturing and resource efficiency award.

4. Strong R&D focus and exploring new markets

5. GSK is a global presence is in over 100 countries

6. Has a strength of over 97000 employees

Weaknesses

1. Controversies regarding issue of safety of drugs affects company’s image

2. Patent expiry for a number of bulk-buster products

Opportunities

1.Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs
3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions

Threats

1.Risk of unsuccessful new Products

2.Regulatory environment is becoming more & more stringent

3.Economic slowdown in European markets

Competition

Competitors

1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. Novartis

8. Pfizer

9. Roche Holdings

10. Sun Pharma Industries



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