GSK Consumer Healthcare SWOT Analysis

Published in Pharma and Healthcare category by MBA Skool Team

GSK Consumer Healthcare is one of the leading brands in the pharma and healthcare sector. GSK Consumer Healthcare SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of GSK Consumer Healthcare:

GSK Consumer Healthcare Strengths

  1. GSK is one of the top 5 largest pharmaceutical companies.
  2. GSK is one of the world’s largest investor in R&D and UK's biggest private sector funder of R&D.
  3. Winner of chemical industry manufacturing and resource efficiency award.
  4. Strong R&D focus and exploring new markets
  5. GSK is a global presence is in over 100 countries
  6. Has a strength of over 97000 employees

Above are the strengths in the SWOT Analysis of GSK Consumer Healthcare. The strengths of GSK Consumer Healthcare looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

GSK Consumer Healthcare Weaknesses

  1. Controversies regarding issue of safety of drugs affects company’s image
  2. Patent expiry for a number of bulk-buster products

These were the weaknesses in the GSK Consumer Healthcare SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

GSK Consumer Healthcare Opportunities

  1. Strategic agreements with other pharmaceutical companies and organizations to boost its research.
  2. Increasing awareness about healthcare needs
  3. Global penetration through mergers and acquisitions
  4. Increasing demand for quality healthcare solutions

Above we covered the opportunities in GSK Consumer Healthcare SWOT Analysis. The opportunities for any brand can include prospects of future growth.

GSK Consumer Healthcare Threats

  1. Risk of unsuccessful new Products
  2. Regulatory environment is becoming more & more stringent
  3. Economic slowdown in European markets

The threats in the SWOT Analysis of GSK Consumer Healthcare are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the GSK Consumer Healthcare SWOT analysis.

Continue reading more about the brand/company.

About GSK Consumer Healthcare

The table below gives the brand overview along with its target market, segmentation, positioning & USP

GSK Consumer Healthcare Overview
Parent Company

GlaxoSmithKline Plc

Category

pharmaceutical and healthcare companies

Sector

Pharma and Healthcare

Tagline/ Slogan

Do more, feel better, live longer

USP

GlaxoSmithKline is the UK’s largest and world’s second  largest pharmaceutical company

GSK Consumer Healthcare STP
Segmentation

Consumer healthcare, prescription medicines & vaccines

Target Market

Patients & healthcare professionals seeking detection, prevention & treatment of disease.

Positioning

We are science led global healthcare company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to GSK Consumer Healthcare. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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