Baxter International SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2872
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SWOT Analysis of Baxter International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Baxter International

Parent Company

Baxter International Inc

Category

Healthcare

Sector

Medical equipment

Tagline/ Slogan

Making a meaningful difference in patients’ lives

USP

a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide.

STP

Segment

Bio Science and Medical Products

Target Group

Products to treat hemophilia, kidney diseases, immune disorders

Positioning

assists healthcare professionals and their patients with treatment of complex medical conditions

SWOT Analysis

Strengths

1. Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology
2. Wide area of expertise across anesthesia, biosurgery, critical care, hemophilia, immuoglobin, pulmonology, renal and vaccines
3. Focus on environmental issues
4. Strong financial performance

5. Strong history of innovation and service

Weaknesses

1. Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation
2. Recent revenue growth are less than industry average is a concern

Opportunities

1. Increased global presence
2.Environment friendliness
3.Pricing power in industry

Threats

1, Updated R&D with competition
2.Entanglement in legal issues
3.Controversies gives negative publicity

Competition

Competitors

1.Becton, Dickinson and Company
2.Fresenius Medical Care AG & Co
3.Grifols, S.A



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