ACC Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of ACC Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ACC Limited

Parent Company

ACC Limited

Category

Construction Materials- Cement

Sector

Real Estate and Constructions

Tagline/ Slogan

India’s First Name in Cement and Concrete

USP

Eco friendly production

ACC STP

Segment

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities

Positioning

Best quality and eco friendly cement

ACC SWOT Analysis

Strengths

1. ACC has been ranked India’s most admired company in the cement sector.

2. It also received the Golden Peacock Environmental Management award

3. One of the top cement and construction companies based out of India

4. ACC also received Green Manufacturing award and many other rewards

5. ACC has a vast distribution network of 9,000 dealers in the country.

6. Operations since last 80 years have made ACC a strong brand

7. It has a strong efficient workforce of around 10,000 employees.

Weaknesses

1. ACC has done lesser branding activities as compared to its competitors.

2. ACC as a brand is famous only in India, so it not known globally as compared to other brands.

Opportunities

1. ACC can leverage the Indian market leadership and expand to other parts of the world.

2. It can do extensive branding in the country that can help them increase brand recall and thus help the brand to grow as a whole

3. Extended services in the field of construction

Threats

1. Many local players offering low cost products are one of the threats for the ACC cements and company.

2. It also faces strong competition from global players in Indian markets.

Competition

Competitors

1. Ambuja Cements

2. Ultratech Cement

3. The India Cements

4. Shree Cements


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