Shree Cement SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1291
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SWOT Analysis of Shree Cement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shree Cement

Parent Company

Shree Cement

Category

Construction Materials-Cement

Sector

Real Estate and Constructions

Tagline/ Slogan

Sasta Nahin, Sabse Achcha

USP

Superior Strength cement

STP

Segment

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities

Positioning

Supreme quality cement with high strength

SWOT Analysis

Strengths

1. Shree Cement is one of the biggest cement manufacturers in North India.

2. It has successful operations in Rajasthan, Delhi, Haryana, Punjab, UP, J&K, Himachal etc.

3. It also plays in the power sector with Shree Power and Shree Mega Power brands.

4. It received Golden Peacock Award for Business Excellence

5. Shree Cement was rated among top 20 best companies to work for in India by Business Today, Mercer and TNS (2008–09).

6. It also received Award for good performance in Cost Management by Institute of Cost and Works Accounts of India (ICWAI)(2008–09).

Weaknesses

1. It operates only in Northern States, so it does not have major presence other parts of the country.

2. Brand awareness of Shree cements is lesser than other Indian Brands of Cement industry.

3. It does a lot lesser branding activities when compared to famous Indian brands.

Opportunities

1. It can expand its operations pan India.

2. It can also look for mergers and acquisitions with regional leaders in different Indian markets.

3. Government policies would also be pro manufacturing as it wants to promote Indian Manufacturing Sector, so this would surely help Shree cement to grow in the country.

Threats

1. It would face strong competition from Indian Players when it tries to expand operation pan India.

2. There is a high risk involved in expanding into other parts as the brand awareness is lesser right now. So it should work on creating pan India brand awareness and then enter other markets.

3. Increased operating costs & reducing marketing share

Competition

Competitors

1. Ambuja Cement

2. JK Cement

3. UltraTech Cement

4. ACC Limited



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