1. IPL is one the most popularly marketed and branded cricket sports event globally 2. IPL was the first sports event to be broadcasted live on Youtube and Indiatimes 3. Involvement of top international players, big corporate and celebrities make IPL a popular rage amongst spectators 4. Brand IPL is predicted to bring over $1.6nbn to BCCI in 5-10 years through sponsorships and TV Rights 5. IPL is sponsored by popular brands like DLF, Coca Cola, Samsung, Maruti, TVS, Parle etc 6. Has an extremely high global reach and appeal amongst cricket fans 7. Involvement of international players has helped improve pool of local players
1.Controversies like Team ownership disputes, media rights, suspension of chairman etc caused problems for Indian Premier League (IPL) brand 2.Conflicts with some other international cricket boards affected brand image
1. Huge opportunity for IPL to leverage on popular brands through advertising, merchandising 2. Huge cricket following can be tapped through advertising, involvement of fans and cricketers
3. Involvement of boards from other countries can boost the sport and then indirectly be a boon for IPL
1. Gaining popularity of other sports amongst youth and excessive cricket will reduce appeal amongst people 2. Govt regulations regarding security, taxation, policies etc can affect IPL 3. IPL would be adversely affected by emergence of similar tournaments in other countries
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