NFL National Football League USA SWOT Analysis, USP & Competitors

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SWOT Analysis of NFL National Football League USA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NFL National Football League USA

Parent Company

NFL National Football League USA

Category

American Football League

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

Considered to be the Highest level of American football in the world

STP

Segment

All followers of American Football

Target Group

American Men in the age group 15-60

Positioning

Top professional American football league in the world

SWOT Analysis

Strengths

1. The Superbowl, which is the NFL’s championship game, is one of the most watched sporting event in the world
2. Loyal and huge fan base in USA
3. Association with top sponsors
4. Most attended domestic sports league in the world, with an average attendance of more than 67000 per game

5. Most teams have famous cheerleading squads, bringing more glamour to the league

Weaknesses

1.Does not have a global fan base
2.Crediblity crisis due to instances of doping
3.No proper association with broadcasters in Asia, as most NFL matches are not being telecast in Asia

Opportunities

1.Tap the global fan bases, especially the emerging economies like India and China
2.Lower the cost of tickets to attract a even bigger fan base in USA

Threats

1.Threats from the popularity of other American leagues like NBA and MLB
2.Threat from the emergence of soccer in USA

3. With the US economy slowing down, the revenues may not remain same in the future

Competition

Competitors

1.NBA
2.MLB
3.MLS


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