Barcelona Football Club SWOT Analysis, USP & Competitors

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SWOT Analysis of Barcelona Football Club with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barcelona Football Club

Parent Company

Futbol Club Barcelona

Category

Football Club- Spain (La Liga)

Sector

Sports

Tagline/ Slogan

Més que un club- English: More than a club

USP

Barcelona have been the undisputed top team in Europe and are known for their perfect-finish football

STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

Brand Barcelona FC is more than a club to its fans and the game of football

SWOT Analysis

Strengths

1.Strong global brand name and best club in Spain and Europe
2.Excellent marketing, global brand presence and high quality merchandising
3. Camp Nou, Barcelona has a seating capacity over around 100,000
4.Has the world’s best players playing for their team
5.Unicef, Nike, Qatar Foundation are associated brands with Barcelona FC

Weaknesses

1.Controversy in football matches and off-field player behavior
2.Lesser popular club as compared to English clubs

Opportunities

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Threats

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Competition

Competitors

1.Arsenal

2.Chelsea

3.Liverpool

4.Manchester United

5.Real Madrid

6.AC Milan

7.Inter Milan

8.Bayern Munich
9.Juventus


The table above concludes the Barcelona Football Club SWOT analysis along with its marketing strategy and brand parameters.

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