Softbank Mobile SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2549
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SWOT Analysis of Softbank Mobile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Softbank Mobile

Parent Company

SOFTBANK CORP.

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Make your cellular an Internet machine

USP

Company that invests to connect people, devices & the world

STP

Segment

Mobile Communications; Broadband Infrastructure; Fixed-line Telecommunications; Internet Culture; e-Commerce; and Others

Target Group

Users of cellular phone services, high-speed Internet access services, Internet protocol (IP) phone service, and transmission services for audio and data across the segments & B2B & B2C e commerce services

Positioning

Constantly compelling and relevant digital lifestyle leader — today, tomorrow and 100 years ahead

SWOT Analysis

Strengths

1. Growing Operational Efficiency
2. Competitive Market Position despite presence of some other major brands
3. Diversified Business Operations
4. Appreciated Ad campaigns and good marketing

5. CSR activities especially post Japan’s earthquakes

Weaknesses

1. Stiff competition and limited global presence
3.Market Influences by natural disasters

Opportunities

1. Increasing Demand for 3G
2. Positive Outlook for the Mobile Gaming Industry
3. Strategic Growth Initiatives

Threats

1. Intense Competition
2. Over Dependence on Japan
3. Stringent Regulations

Competition

Competitors

1.NTT
2.AU
3.EMOBILE



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