Roger Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 7404
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SWOT Analysis of Roger Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roger Communications

Parent Company

Rogers Communications Inc

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Creating World-Leading Internet Experiences

USP

One of Canada's largest communications companies

STP

Segment

Wireless voice and data communications services, cable television services along with high-speed Internet access, telephony services, and video retailing. Also radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment.

Target Group

National provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses as well as individual users. Also has media business and are cable TV providers

Positioning

Canada's largest wireless communications services provider & Canada's largest publishing company

SWOT Analysis

Strengths

1. Diversified Business Operations across media, sports & telecom
2. Improved Financial Performance from telecom and media assets
3. Huge Operational and Customer Base – being the largest of wireless providers and publishers in Canada
4. Strategic Initiatives like new services, diversification etc
5. Its one of the top companies in Canada with over 9 million mobile and approx 4 million TV subscribers

Weaknesses

1. Limited global presence as compared to a few other players
2. Over-dependence on the Canadian market, which is peaking saturation

Opportunities

1. Growth in Telecommunications Services across the region
2. Launch of First Wi-Fi Smartphone Service in Canada helping in market capture

Threats

1. Regulatory Changes in the region
2. Wireless Number Portability Execution causing customer flow
3. Rapid Technological Changes with respect to wireless telephony

4. High Competitive Pressure from BCE and others

Competition

Competitors

1.BCE (Bell Canada Enterprises)
2.Telus
3.MTS



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