Saudi Telecommunications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2983
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SWOT Analysis of Saudi Telecommunications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saudi Telecommunications

Parent Company

Saudi Government

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Your World. Delivered

USP

Largest telecommunications company by market capitalization, total revenue and number of employees in the Arab State region

STP

Segment

Mobile services, prepaid cards, third generation services, international roaming and messages, card telephones, fixed line, interconnect and international calls, and leased data transmission circuits

Target Group

Users and business users of the telephony services, especially in Saudi Arabia and North Africa

Positioning

Services through Jawal (mobile network), Hatif (landline network), and Internet services.

SWOT Analysis

Strengths

1. Strategic Interest due to the influence and reach in the Arab region
2. Strong Presence in Market with over 140 million subscribers in 10 markets
3. Diversified Service Portfolio which includes MVPN, RBT, collect call service, VSMS, PPT, push mail, SAWA visit, family ALJAWAL, reporting stolen phones, SAWA and LANA single charge card, budget control service (BCS), Al-Jawal messenger and Qitaf partners program shopping vouchers
4. Excellent brand visibility through advertising & marketing

Weaknesses

1. Concentrated Revenue from the Arab region
2. More challenging Operational Efficiency due to the rising competition

Opportunities

1. Growing Demand for Smart phones
2. Growth in Telecommunications Services
3. Strategic Alliances with other telecom operators for global reach and penetration

Threats

1. Mobile Number Portability causing customer efflux
2. Increasing Competitive Forces causing declining market share
3. Declining Returns from the market

Competition

Competitors

1.Etisalat
2.Telenor
3.Zain Saudi


The table above concludes the Saudi Telecommunications SWOT analysis along with its marketing strategy and brand parameters.

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