Saudi Telecommunications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2416

SWOT Analysis of Saudi Telecommunications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saudi Telecommunications

Parent Company

Saudi Government


Mobile Service Provider



Tagline/ Slogan

Your World. Delivered


Largest telecommunications company by market capitalization, total revenue and number of employees in the Arab State region



Mobile services, prepaid cards, third generation services, international roaming and messages, card telephones, fixed line, interconnect and international calls, and leased data transmission circuits

Target Group

Users and business users of the telephony services, especially in Saudi Arabia and North Africa


Services through Jawal (mobile network), Hatif (landline network), and Internet services.

SWOT Analysis


1. Strategic Interest due to the influence and reach in the Arab region
2. Strong Presence in Market with over 140 million subscribers in 10 markets
3. Diversified Service Portfolio which includes MVPN, RBT, collect call service, VSMS, PPT, push mail, SAWA visit, family ALJAWAL, reporting stolen phones, SAWA and LANA single charge card, budget control service (BCS), Al-Jawal messenger and Qitaf partners program shopping vouchers
4. Excellent brand visibility through advertising & marketing


1. Concentrated Revenue from the Arab region
2. More challenging Operational Efficiency due to the rising competition


1. Growing Demand for Smart phones
2. Growth in Telecommunications Services
3. Strategic Alliances with other telecom operators for global reach and penetration


1. Mobile Number Portability causing customer efflux
2. Increasing Competitive Forces causing declining market share
3. Declining Returns from the market



3.Zain Saudi


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