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QTel

QTel

Parent Company

Qatar Telecom

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Lets Connect

USP

Qtel (short for Qatar Telecom) used to be the exclusive telecommunications provider in Qatar and is one of the largest public companies in Qatar

STP

Segment

International and domestic telecommunication services to business and residential customers.

Target Group

Corporates and individuals, wireless services and wire-line services

Positioning

Qtel became the first company in Qatar to reach internet trial speeds of 100 megabits per second.

SWOT Analysis

Strength

1. Global Footprint helping to have diversified presence
2. Diverse Customer and Service Base helping it to have strong returns
3. Expanding Operating Margin helping the company to yield consistent returns
4. Strong Liquidity helping the company to tide over global economic crisis
5. One of the largest public sector companies in Qatar with over 2000 employees

Weakness

1. State Owned Company which often leads to political interventions
2. Limited global reach and over-dependence on the Qatar marke, which eventually will saturate

Opportunity

1. Awards and Recognitions which has been consistently helping the company to help the brand
2. Escalating Telecom Market in Qatar which helps the company to have constant home bred revenues
3. Growth in Telecommunications Services helping to have constant growth predictions

Threats

1. Competitive pricing pressures
2. Rapid Technological Changes needing constant capital deployment
3. Global Economic Slowdown impacting revenues

Competition

Competitors

1.Vodafone
2.Saudi Telecom Company
3.Zain









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