Turk Telekom SWOT Analysis
Turk Telekom is one of the leading brands in the telecom service providers sector. Turk Telekom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Turk Telekom:
Quick Glance:
Turk Telekom Strengths
- Strong base of subsidiaries helping to provide diverse focused offerings
- Awards and Recognition helping in creating good brand recognition
- Improved Liquidity which has helped in better strategy implementation
- Over 35 million customers are being served with a workforce comprising of over 25,000 employees
- Good branding and advertising means it’s a popular telecom brand
Above are the strengths in the SWOT Analysis of Turk Telekom. The strengths of Turk Telekom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Turk Telekom Weaknesses
- Geographic Concentration, limiting itself to services in a particular region
- Intense competition from international telecom service providers entering the market means limited market share growth
These were the weaknesses in the Turk Telekom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Turk Telekom Opportunities
- Technological and Infrastructure Investments which can help in potentially great future returns
- Growth in Telecommunications Services which is believed to have great potential
- Growing Demand for Mobile Broadband
Above we covered the opportunities in Turk Telekom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Turk Telekom Threats
- Intense Competition causing pricing pressures
- Rapid Technological Changes causing constant capital infusion
- Global Economic Slowdown impacting revenues
The threats in the SWOT Analysis of Turk Telekom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Turk Telekom SWOT analysis.
Continue reading more about the brand/company.
About Turk Telekom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Turk Telekom Overview | |
|---|---|
| Parent Company |
Oger Telecom, Undersecretariat of Treasure of Turkey |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Turkey’s telecom leader |
| USP |
Turk Telekom group provides integrated telecommunication services from PSTN, GSM to wide band internet. |
| Turk Telekom STP | |
| Segmentation |
Fixed telephone, mobile telephone, as well as Internet services. The company offers a broad range of products namely, 3G mobile internet access services; TTNET WiFi abroad access services; ADSL/VDSL2-fast internet access; and Metro Ethernet, G.SHDSL, Frame Relay Internet access and ATM services. |
| Target Market |
Turk Telekom is a provider of integrated telecommunications services for individuals and business customers in Turkey & provides IT solutions |
| Positioning |
Offer a wide range of services to personal and corporate customers. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Turk Telekom. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
