ITC Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 7061

SWOT Analysis of ITC Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ITC Hotels

Parent Company

ITC Limited


Hotels and Resorts


Tourism & Hospitality

Tagline/ Slogan

Responsible luxury


Five star hotels inspired by Indian heritage



High end travelers, global travelers, upscale segment

Target Group

Families, Couples from SEC A both Indians and foreigners, business travelers


Warm & comforting five star luxury experience

SWOT Analysis


1. Flagship hotels division of ITC Hotels
2. Awarded best employer in Asia in hospitality sector
3. Association with hospitality giant Starwood Hotels
4. High brand recall and popularity

5. Exclusivity and innovation in services with over 100 hotels pan India

6. Business as well as leisure hotel chains like ITC - Luxury Collection Hotels, WelcomHotel Sheraton Hotels, Fortune Hotels & WelcomHeritage Hotels

7. Increasing bottom line and an Aspirational brand


1.Limited global presence as compared to some other leading hotel chains
2. Huge number of competitors means limited market share


1. Growing market and tourism industry
2. Foreign Tourists Arrival constantly growing
3. Novel traveling concepts like Ecotourism, Medical Tourism


1. International chains like Ritz Carlton, Novotel are entering India
2. Economy fluctuations affect tourism



1.Leela Hotels
2.Taj Hotels
3.Oberoi Group


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