ITC Hotels SWOT Analysis
ITC Hotels is one of the leading brands in the tourism and hospitality sector. ITC Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ITC Hotels:
Quick Glance:
ITC Hotels Strengths
- Flagship hotels division of ITC Hotels
- Awarded best employer in Asia in hospitality sector
- Association with hospitality giant Starwood Hotels
- High brand recall and popularity
- Exclusivity and innovation in services with over 100 hotels pan India
- Business as well as leisure hotel chains like ITC - Luxury Collection Hotels, WelcomHotel Sheraton Hotels, Fortune Hotels & WelcomHeritage Hotels
- Increasing bottom line and an Aspirational brand
Above are the strengths in the SWOT Analysis of ITC Hotels. The strengths of ITC Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ITC Hotels Weaknesses
- Limited global presence as compared to some other leading hotel chains
- Huge number of competitors means limited market share
These were the weaknesses in the ITC Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ITC Hotels Opportunities
- Growing market and tourism industry
- Foreign Tourists Arrival constantly growing
- Novel traveling concepts like Ecotourism, Medical Tourism
Above we covered the opportunities in ITC Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ITC Hotels Threats
- International chains like Ritz Carlton, Novotel are entering India
- Economy fluctuations affect tourism
The threats in the SWOT Analysis of ITC Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the ITC Hotels SWOT analysis.
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About ITC Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ITC Hotels Overview | |
|---|---|
| Parent Company |
ITC Limited |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Responsible luxury |
| USP |
Five star hotels inspired by Indian heritage |
| ITC Hotels STP | |
| Segmentation |
High end travelers, global travelers, upscale segment |
| Target Market |
Families, Couples from SEC A both Indians and foreigners, business travelers |
| Positioning |
Warm & comforting five star luxury experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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