ITC Hotels is one of the leading brands in the tourism and hospitality sector. ITC Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ITC Hotels:
Quick Glance:
Above are the strengths in the SWOT Analysis of ITC Hotels. The strengths of ITC Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the ITC Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in ITC Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of ITC Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the ITC Hotels SWOT analysis.
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About ITC Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
ITC Hotels Overview | |
---|---|
Parent Company |
ITC Limited |
Category |
Hotels and Resorts |
Sector | |
Tagline/ Slogan |
Responsible luxury |
USP |
Five star hotels inspired by Indian heritage |
ITC Hotels STP | |
Segmentation |
High end travelers, global travelers, upscale segment |
Target Market |
Families, Couples from SEC A both Indians and foreigners, business travelers |
Positioning |
Warm & comforting five star luxury experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to ITC Hotels. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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