ITC Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 6661
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SWOT Analysis of ITC Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ITC Hotels

Parent Company

ITC Limited

Category

Hotels and Resorts

Sector

Tourism & Hospitality

Tagline/ Slogan

Responsible luxury

USP

Five star hotels inspired by Indian heritage

STP

Segment

High end travelers, global travelers, upscale segment

Target Group

Families, Couples from SEC A both Indians and foreigners, business travelers

Positioning

Warm & comforting five star luxury experience

SWOT Analysis

Strengths

1. Flagship hotels division of ITC Hotels
2. Awarded best employer in Asia in hospitality sector
3. Association with hospitality giant Starwood Hotels
4. High brand recall and popularity

5. Exclusivity and innovation in services with over 100 hotels pan India

6. Business as well as leisure hotel chains like ITC - Luxury Collection Hotels, WelcomHotel Sheraton Hotels, Fortune Hotels & WelcomHeritage Hotels

7. Increasing bottom line and an Aspirational brand

Weaknesses

1.Limited global presence as compared to some other leading hotel chains
2. Huge number of competitors means limited market share

Opportunities

1. Growing market and tourism industry
2. Foreign Tourists Arrival constantly growing
3. Novel traveling concepts like Ecotourism, Medical Tourism

Threats

1. International chains like Ritz Carlton, Novotel are entering India
2. Economy fluctuations affect tourism

Competition

Competitors

1.Leela Hotels
2.Taj Hotels
3.Oberoi Group



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