Marriott International SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 24140
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SWOT Analysis of Marriott International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marriott International

Parent Company

Marriott International Inc.

Category

Hotels and Resorts

Sector

Tourism & Hospitality

Tagline/ Slogan

A World of Opportunity; Your home away from home; Live Like a Local

USP

Global market leadership

STP

Segment

Leisure travelers , business travelers, premium travelers

Target Group

Upper class, honeymooners, corporates, families

Positioning

Prime location and luxury living

SWOT Analysis

Strengths

1. High brand recognition and recall
2. Technical innovations to improve customer experiences and Constant upgrade of business processes
3. Good employee retention with a total workforce of 150,000
4. Has over 3700 hotels and resorts in over 70 countries

5. Various brands range from attainable to aspirational

Weaknesses

1. Competition from long established hotel chains means limited market share
2. Global expansion and high number of hotels may lead to brand dilution

Opportunities

1. High potential in emerging markets
2. Innovation in customer services
3. Better interiors/Well done renovations

4. Indian and as well as global hospitality sectors are looking at a boom

Threats

1. Entry of several international brands along with the strong hold of long standing, well established Indian brands
2. Competition on price points
3. Stagnated growth

Competition

Competitors

1. Hilton Hotels and Resorts
2. Starwood Hotels and Resorts

3. Taj Hotels



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