Hyatt SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 9859
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SWOT Analysis of Hyatt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyatt

Parent Company

Hyatt Corporation

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

You’re more than welcome

USP

Delivering authentic services that reach out guests from each of their targeted segments

STP

Segment

Leisure and business travelers

Target Group

Upper class, business travelers, wedding groups, diners

Positioning

Luxury and latest technology

SWOT Analysis

Strengths

1. Company's worldwide portfolio consisted of 488 properties / hotels

2. Food and beverage, banquet facilities
3. Collaboration with top corporate
4. Technology upgrades from time to time
5. Hygiene standards and customer experience
6. One of the most popular hotel chain brands

Weaknesses

1. Discontent amongst employees based on salary issues due to global penetration

2. Limited market share due to tough competition from international and domestic players

Opportunities

1. Improvement on membership plans, customer loyalty programs

2. Employee retention to ensure better services
3. Set higher standards for rooms division

Threats

1. Better room facilities offered by competitors
2. Loss of major business travelers to domestic group of hotels
3. Security levels

Competition

Competitors

1. Taj Hotels
2. Trident Hotels
3. Starwood Hotels and Resorts



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