Fortune Park Hotels SWOT Analysis
Fortune Park Hotels is one of the leading brands in the tourism and hospitality sector. Fortune Park Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fortune Park Hotels:
Quick Glance:
Fortune Park Hotels Strengths
- hotels, 66 operational alliances in over 50 cities
- India’s fastest growing hotel chain on the first class business segment
- Inherits goodwill and reputation from its parent company
- The brand is growing rapidly in its attempt to fulfill its promise “let fortune take you places”
- Won the PATWA award for “Best First Class Hotel Chain”
Above are the strengths in the SWOT Analysis of Fortune Park Hotels. The strengths of Fortune Park Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fortune Park Hotels Weaknesses
- Low brand recall compared to leading hotel chains
- Market share growth is restricted as highly competitive segment
These were the weaknesses in the Fortune Park Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fortune Park Hotels Opportunities
- Opening up to the global market
- ITC is a big name globally
- Everyone is looking for good service at affordable rates in the current economic statuses
- Growing concept of Corporate Wellness in India
- Medical Tourism
Above we covered the opportunities in Fortune Park Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fortune Park Hotels Threats
- Increasing competition. Rampant increase in International entrants
- There is a new trend of people preferring Well furnished guest houses over hotels
The threats in the SWOT Analysis of Fortune Park Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
- . 2.
Hence this concludes the Fortune Park Hotels SWOT analysis.
Continue reading more about the brand/company.
About Fortune Park Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fortune Park Hotels Overview | |
|---|---|
| Parent Company |
ITC Ltd. |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Let Fortune take you places |
| USP |
To provide a superior hospitality experience at excellent value |
| Fortune Park Hotels STP | |
| Segmentation |
Business and leisure travelers |
| Target Market |
Upper middle and upper class urban |
| Positioning |
A hotel chain that provides top quality accommodation at affordable rates |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Fortune Park Hotels. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
