Fortune Park Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1984
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SWOT Analysis of Fortune Park Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fortune Park Hotels

Parent Company

ITC Ltd.

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Let Fortune take you places

USP

To provide a superior hospitality experience at excellent value

STP

Segment

Business and leisure travelers

Target Group

Upper middle and upper class urban

Positioning

A hotel chain that provides top quality accommodation at affordable rates

SWOT Analysis

Strengths

1. 40 hotels, 66 operational alliances in over 50 cities
2. India’s fastest growing hotel chain on the first class business segment
3. Inherits goodwill and reputation from its parent company

4. The brand is growing rapidly in its attempt to fulfill its promise “let fortune take you places”

5. Won the PATWA award for “Best First Class Hotel Chain”

Weaknesses

1. Low brand recall compared to leading hotel chains

2. Market share growth is restricted as highly competitive segment

Opportunities

1. Opening up to the global market

2. ITC is a big name globally

3. Everyone is looking for good service at affordable rates in the current economic statuses

4. Growing concept of Corporate Wellness in India

5. Medical Tourism

Threats

1. Increasing competition. Rampant increase in International entrants
2. There is a new trend of people preferring Well furnished guest houses over hotels

Competition

Competitors

1. Westin
2. Vivanta
3. Ista



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