Starwood Hotels and Resorts SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 19963
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SWOT Analysis of Starwood Hotels and Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Starwood Hotels and Resorts

Parent Company

Starwood Hotels

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Who's taking care of you

USP

Luxury brand that offers a huge range of services through different brands.

STP

Segment

Luxury, Upscale, Vacation ownership, Resorts

Target Group

Business Travellers, Leisure Travellers, Families, Honeymooners

Positioning

One of the world's largest hotel and leisure companies

SWOT Analysis

Strengths

1. Successful social media campaigns and increasing revenue through digital media
2. Starwood is an extremely versatile brand. Every brand under this umbrella has its unique branding.
3. 1100+ hotels in around 100 countries through 9 different brands

4. The brand “Elementy” is the first LEED-certified hotel brand since it integrates green design, construction and operational practices that make the business sustainable as well as profitable

5. The mere number of locations increases loyalty to brand

6. Their loyalty program is the world’s most award-winning guest loyalty program

7. Has an employee strength of nearly 150,000

Weaknesses

1. Stock prices decline has been a concern

2. Strong presence in US but globally Starwood is still not as recognised

3. No mid-market or budget projects. Reduced spending capacity has impacted the choice of hotels.

Opportunities

1. Vacation ownership is a growing market
2. Digitalized media has gone big and has become a new source of revenue for companies
3. Economic downturn has reduced spending capacity, travellers are looking for offers or packages that might help them cut their cost down without really having an impact on the travelling experience

4. Diverse target markets

Threats

1. Constant political disturbances across the globe (in India)
2. Most hospitality giants are venturing into new emerging markets, increasing competitive pressure.

Competition

Competitors

1. Wyndham Worldwide
2. Marriott International
3. InterContinental Hotels



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