Hilton Hotels and Resorts SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 31841
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SWOT Analysis of Hilton Hotels and Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hilton Hotels and Resorts

Parent Company

Hilton Hotels

Category

Hotels and Resorts

Sector

Tourism and hospitality

Tagline/ Slogan

Discover a world of opportunity

USP

Run by an experienced management

STP

Segment

Budget, Mid-Market, Upscale, Luxury

Target Group

Leisure travelers, honeymooners, corporates, families, extended stay

Positioning

Prime location and luxury living

SWOT Analysis

Strengths

1. High brand recognition

2. Technical innovations to improve customer experiences and Constant upgrade of business processes

3. Good employee retention

4. Around 540 hotels in over 78 countries

5. They have been in the industry for 93 years now making them real experts at what they do.

6.Good reputation in the market

Weaknesses

1. Limited market share inspite of good brand recall

2. Operations are affected globally due to different Govt policies and parameters

Opportunities

1. High potential in emerging markets

2. Innovation in customer services

3. Digitalization and better use of technology

4. Indian and as well as global hospitality sectors are looking at a boom

Threats

1. Entry of several international brands along with the strong hold of long standing, well established Indian brands.

2. Competition on price point

3. Stagnated growth

4. Economic and political turbulence in most countries

Competition

Competitors

1. Marriott International
2. Starwood Hotels and Resorts

3. Accor Hotels



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