AFL Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 5506
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SWOT Analysis of AFL Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AFL Logistics

Parent Company

AFL

Category

Supply chain management, Warehousing and ground transportation & Express services

Sector

Transportation & Logistics

Tagline/ Slogan

Putting it all Together ; You define We deliver

USP

It provides solutions with cost effective, high quality and flexibility to customers

STP

Segment

Businesses with need of transportation requirement

Target Group

Automobile, IT, Textiles & Apparel, Retail, Pharmaceutical & Health Care, Banking & Insurance

Positioning

The pioneer in Domestic Express and Integrated Logistics Solutions in Indian commerce and industry

SWOT Analysis

Strengths

1. It has a support of strong brand like FedEx
2. Very well established networks cover more than 100 cities in 50 countries
3. Strong experience of industry since 1945
4. Fast and steadfast delivery to over 220 countries and territories worldwide

Weaknesses

1. Limited brand presence & recall as compared to the leading players in the world
2. Stiff competition from local post as well as other players means limited market share

Opportunities

1. FedEx Express has acquired AFL and its affiliate Unifreight India so now it can go for diversified services
2. Strong presence in all key markets allows to offer comprehensive services

Threats

1.Unorganised sector
2.Complex laws structure
3. Increasing fuel rates therefore increasing transportation costs

Competition

Competitors

1.SAL Logistics
2.Om Logistics Ltd


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