Delhi Metro SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 4951
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SWOT Analysis of Delhi Metro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delhi Metro

Parent Company

Delhi Metro

Category

Railroads

Sector

Transportation & Logistics

Tagline/ Slogan

My Delhi I Care

USP

Integration with other modes of public transport, enabling the commuters to conveniently interchange from one mode to another

STP

Segment

Population with daily need of travelling

Target Group

Middle class people

Positioning

Delhi Mass Rapid Transit System

SWOT Analysis

Strengths

1. UN has certified The Delhi Metro Rail Corporation as the first metro rail and rail-based system in the world to get “carbon credits for reducing greenhouse gas emissions”
2. Entries and exit doors to metro stations are controlled by flap-doors operated by 'smart-cards' and contact less tokens
3. It is a monopoly and acts as a pro-active government
4. It helps reducing traffic and pollution in Delhi
5. Carries approx 2 million passengers daily
6. Approx 200 km of connectivity in NCR region

Weaknesses

1.It had too much cost
2.It costs more than bus travelling
3.Lot of difficulties like various government norms while acquiring land

Opportunities

1.The growing demand for public transport
2.World famous tourist place attracting both domestic as well as international tourists
3.It has no close substitutes

Threats

1. Lack of adequate infrastructure in city
2.It has a threat of security

3.Less ridership than that what estimated can affect further estimated revenue which can affect adversely in future plans

Competition

Competitors

Buses, Taxis, Public Transport

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