Posted in Transport and Logistics, Total Reads: 4860
SWOT Analysis of Delhi Metro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Transportation & Logistics
My Delhi I Care
Integration with other modes of public transport, enabling the commuters to conveniently interchange from one mode to another
Population with daily need of travelling
Middle class people
Delhi Mass Rapid Transit System
1. UN has certified The Delhi Metro Rail Corporation as the first metro rail and rail-based system in the world to get “carbon credits for reducing greenhouse gas emissions” 2. Entries and exit doors to metro stations are controlled by flap-doors operated by 'smart-cards' and contact less tokens 3. It is a monopoly and acts as a pro-active government 4. It helps reducing traffic and pollution in Delhi 5. Carries approx 2 million passengers daily 6. Approx 200 km of connectivity in NCR region
1.It had too much cost 2.It costs more than bus travelling 3.Lot of difficulties like various government norms while acquiring land
1.The growing demand for public transport 2.World famous tourist place attracting both domestic as well as international tourists 3.It has no close substitutes
1. Lack of adequate infrastructure in city 2.It has a threat of security
3.Less ridership than that what estimated can affect further estimated revenue which can affect adversely in future plans
Browse marketing analysis of more brands and companies similar to Delhi Metro. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.