Posted in Transport and Logistics, Total Reads: 4757
SWOT Analysis of Delhi Metro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Transportation & Logistics
My Delhi I Care
Integration with other modes of public transport, enabling the commuters to conveniently interchange from one mode to another
Population with daily need of travelling
Middle class people
Delhi Mass Rapid Transit System
1. UN has certified The Delhi Metro Rail Corporation as the first metro rail and rail-based system in the world to get “carbon credits for reducing greenhouse gas emissions” 2. Entries and exit doors to metro stations are controlled by flap-doors operated by 'smart-cards' and contact less tokens 3. It is a monopoly and acts as a pro-active government 4. It helps reducing traffic and pollution in Delhi 5. Carries approx 2 million passengers daily 6. Approx 200 km of connectivity in NCR region
1.It had too much cost 2.It costs more than bus travelling 3.Lot of difficulties like various government norms while acquiring land
1.The growing demand for public transport 2.World famous tourist place attracting both domestic as well as international tourists 3.It has no close substitutes
1. Lack of adequate infrastructure in city 2.It has a threat of security
3.Less ridership than that what estimated can affect further estimated revenue which can affect adversely in future plans
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