Canadian National SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2178
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SWOT Analysis of Canadian National with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Canadian National

Parent Company

Canadian National Railway Company

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

North America’s Railroad

USP

Canada’s only transcontinental railway company

STP

Segment

Business which requires transportation and logistics services

Target Group

Transportation services for  coal, forest products, petroleum and chemicals, and grain and fertilizers

Positioning

Canada's leading railroad and one of the largest in North America

SWOT Analysis

Strengths

1. Largest railway in Canada, in terms of revenue and physical size of its rail network
2. 22000 employees and approximately 20,000+ miles of track network
3. Diversified and balanced portfolio of goods
4. Serves close to three fourth of the U.S. population and all major Canadian markets

5. Strong brand reputation in the industry

Weaknesses

1. Overdependence on Canadian market
2. Decreasing gross profit margins
3. Low scale of international operations compared to its peers

Opportunities

1. Strategic acquisitions to increase market share
2. Growth in global fertilizers and agricultural chemical s sector
3. Increasing demand of coal in US

Threats

1. Slowdown in US economy
2. Intense competition
3. Regulatory conditions

Competition

Competitors

1. Canadian Pacific Railway Ltd.
2. CSX
3. BNSF



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