CSX Transportation SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3607
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SWOT Analysis of CSX Transportation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CSX Transportation

Parent Company

CSX Corporation

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

How tomorrow moves

USP

CSX’s network is positioned to reach more than two-thirds of Americans, who account for about the majority of the nation’s consumption of goods

STP

Segment

Business which require transportation and logistics services

Target Group

Business which require rail-based transportation and intermodal containers and tankers services

Positioning

One of the US’s leading transportation supplier

SWOT Analysis

Strengths

1. Strong fleet operations
2. Direct access to all Atlantic and Gulf Coast ports, as well as the Mississippi River, the Great Lakes and the St. Lawrence Seaway
3. Transportation network serves some of the largest population centers in the nation
4. Transportation network encompasses about 21,000 route miles of track in 23 US states

5. Strong reputation amongst domestic industry players

Weaknesses

1. Lack of scale compared to peers
2. Weak performance of intermodal division
3. Less penetration in central and western US

Opportunities

1. Growth in North American light vehicle market
2. Increased demand of coal in US
3. Expansion in central and western US

Threats

1. Slowdown in US economy
2. Rising fuel prices
3. Intense price competition

Competition

Competitors

1. Norfolk southern railway
2. Canadian Pacific Railway
3. American Commercial Lines Inc.



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