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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 11073
62 Why & How Marketers Target Kids 13382
63 Disruptive Innovation: Strategist’s Dilemma 9388
64 Entry Strategies For Automobile Companies In African Markets 12061
65 Park Avenue I.Q: New Name In The World Of Deodorants 14995
66 Flipkart.com - The Success Saga 19938
67 Pester Power: The Influential Kids 10378
68 Destination Branding- How does it Work 11758
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12836
70 Dirty Marketing- Fighting brands unethically 9563
71 Hero Honda Rebranding to Hero MotoCorp 12047
72 Standardize or Localize- A better way to lead markets 10446
73 Critical Success Factors for Devising Strategies for Airline Players 17268
74 Mom and Pop Stores Score Over Giant Supermarkets 9543
75 Regional Aspiration Marketing- A Step Further 9145
76 Value and benefit- The customer perspective 12722
77 Merchandising- The Brand Building Strategy 8580
78 The ill-effects of Globalization 8947
79 Brand Ferrari - The Dream Machine 11355
80 Retail Industry : Boon or Bane ? 11305
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18946
82 Premium Brands- Prestige, Value and Quality 17214
83 JustDial: The Information and Business Listings Directory 21314
84 Corporate branding vs Product branding 11995
85 Sales vs Marketing - Do They complement or compete ? 27025
86 Is Advertising an art of Lying ? 14327
87 Glocalization-The McD and KFC Way ? 10661
88 Breakthrough Products: Entering a New World 23324
89 4 P's of Management 52981
90 Walt Disney: A Magical Brand 14256
91 Evaluating Advertisement Campaigns: Analyzing Customers 8894
92 Brand Manchester United : A Theatre of Dreams 8801
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10737
94 10 Reasons Why Airline Industry is Unique ? 46903
95 Role of Brand Ambassadors in Recession 8770
96 Reverse Pricing - Getting it Right ! 9716
97 Copyright & Trademark violations: Rural Marketing Success ? 13187
98 Premium Niche Marketing: Small World and Big Business 13097
99 Surrogate Advertising: Softly promoting hard products 8844
100 TATA Nano : Khushiyon Ki Chaabi 12230
101 Royal Enfield Bullet - The Indian Cult Brand ! 18272
102 Do Brands have finite lives ? 18728
103 Why Twitter is so successful ? 18655
104 M.R.P: Setting your own price ? 8958
105 The New Age Marketing Warfare ! 11733
 
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