Marketing & Strategy Articles

Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.

Ethics: The perfect marketing strategy 31 October 2010

Every organization starts with the purpose of fulfilling the desires and needs of people. Companies are born when they understand the customer needs, find the gaps in the industry, provide the target group with their services and then promote their activities and products so as to reach to maximum customers. But there comes a time in the life-cycle of every organization, where extensive marketing is not needed for brand recognition and retaining customers. The main factor which creates a place in the minds and hearts of consumers is the ability of the company to serve the people ethically and responsibly.


Sport Legends: Bigger brand than their sport 31 October 2010

Every nation is fascinated by a sport. The fan-following and support is at mindboggling levels, with the sport becoming a religion and the sports-stars their gods. Whether watching their favorite sportsperson play on the field, or following them everywhere in their personal lives, fans form an integral part of the players as well as the sports life. India is spellbound by the cricketing fever, Europe is gripped with football frenzy and USA has incredible basketball and baseball following. But are a few legendary players, who have created a niche brand for themselves by their exploits on the field, bigger than the sport? The answer is yes.


Next Round of Growth in Rural India 31 October 2010

The dynamics and demographics of rural India make it impossible for any company to turn blind eye on rural market. The recent development in the rural market has shown us that marketers have to be innovative and novel in their thinking to tap ever increasing needs of rural India.  They may have to go beyond logic to explain the recent phenomenon of burgeoning demand from rural market. Rural India is a place with a sense of peace where terms like ‘recession’ or ‘India shining’ are relatively remote.


Judging a customer by appearance - A Disaster 30 October 2010

A Customer is always Right.

A Customer should be respected.

A Customer is God to every business.



Marketing - The Desi Way ! 30 October 2010

There was a time when if you went to buy a CD/DVD of a FIFA game series for PC, it would cost you about Rs.2000. So the only option left for majority of game lovers was to either buy a pirated game from a roadside vendor for about 10% of the actual price or download it illegally from the internet free of cost. The Result : Piracy and Copyright violations, loss of business to the game publishers.


The New Age Marketing Warfare ! 05 October 2010

When Al Ries and Jack Trout wrote Marketing Warfare, the famous marketing book, little did they think about the level this war would reach? The new age marketing warfare is not just among different competitors fighting for the same market segment but is much more than that.


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