In theory there is no difference between theory and practice. In practice there is. Introduction:
Think about it. Michael Jordan didn’t become a professional basketball player by reading books about basketball. Gary Vaynerchuk didn’t become a Wine expert by reading books about wine.
After all, isn’t it all about ‘learning by doing’? Haven’t you ever felt the urge to actually apply Porter’s five forces in the market, to do a SWOT analysis or perform inferential statistic tests, not for the purpose of completing an assignment but for actually selling a product? If your answer is yes, it’s time to get your hands dirty with Markopedia! After all, what could be better than a complete experiential marketing research and sales experience. An opportunity to give direction and reason to all the theory and the analysis that you do, to discover the true marketer in yourself!
The event will be conducted over two stages. Stage I is an online submission. The teams shortlisted at the end of Stage I will be invited to the IIFT campus during QUO VADIS 2012 for the final round. Details of the final round will be given to the shortlisted participants on the campus.
For more details visit: http://www.quovadis-iift.com/markopedia.php