Indians have for long been suffering from Gold Fever. Ornaments and jewellery made from gold has for years been an obsession for us. While, a number of firms dealing with jewellery have now been operating in major cities for years, the rural and semi-urban sectors have been fairly unexplored.
You are the head of GoldYear and you plan to break the monotony by launching a new brand, GoldStud in rural and semi-urban areas. Do you have what it takes to guide your company through the tricky maze of unexplored avenues and aggressive competitors.?
Show us your genius, outwit opponents and spread the fever!!!
Format of the Event:
Round 1 : You will receive the case on your mail-id on registering . Last date of submission is 18th Nov 2012 23:59:59 hrs.
Campus Round : Final shortlisted teams will be invited on campus for a Presentation