Vikalp-International Management Institute New Delhi

Event Details 

11.08.2013 - 31.08.2013
IMI New Delhi
Case Study/Business-Plan

Organizer Details

International Management Institute New Delhi
Markagon - Marketing Club of IMI Delhi
Contact Name:
Contact Phone:
+91 8088694543
Contact Email:


Prize Details:
Upto Rs 7000 to be won !



How many times have you read through the bible of Marketing – Philip Kotler? Well.. Now its time to apply those concepts in real time and test your understanding of them. A dash of innovation, right blend of the four Ps and applications of concepts-The best recipe for the case will grab away the attractive prize money.

The Task?

You are required to find answers and devise strategic marketing solutions by solving the given case study which deals with the trending and existent real time problems from the corporate world.

The Case?

Upon successful registration, a mail will be sent to every team constituting the case study and the event guidelines.

The Prize?

Upto Rs 7000 to be won.


· Register yourself by filling the form below- -MXKeaA/viewform

· Only B school students are allowed to participate.

· Please note that you need to register using your official college Email IDs. Entries from personal email IDs will not be accepted.

· Team size of exactly 3 members. All the 3 members should be from the same B school and there can be multiple teams from the same B school.

· The font for the business strategy case report is “Times New Roman”, Size 12, Line spacing 1.15. The report should not exceed 8 pages.  Cases exceeding the limit will not be accepted.

· The cover page should include your Institute name, team members and your contact information. (Cover Page will not counted in the maximum limit of 8 pages)

· The participants are requested to go through the business problem thoroughly and formulate a strategy keeping in mind the requirements of the case.

· The teams can send us their report by mail to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it and the Subject of the mail should be- Vikalp (Team Name, College Name).

· The teams are advised to send the documents in PDF/doc format

Timeline of the Event:

· Registration starts from 11th August & last day of registration 16th August. (11:59:00 PM)

· Last date of case submission is 22nd August.(11:59:00 PM)

· Results for the winning entries will be declared on 29th Aug.

In case of any queries, shoot a mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Or contact:  Sanjog--    +91 8088694543

Akshay-    +919873962470

Vitika--      +91 9953237435

For further details: Keep checking

Website Link :

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