Bank of America SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Bank of America is one of the leading brands in the banking & financial services sector. Bank of America SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bank of America:

Bank of America Strengths

  1. Bank of America has a strong brand name and good financial position
  2. Bank of America is one of the largest bank in the American market
  3. Stable and growing banking sector in US
  4. Excellent service and product innovation providedby Bank of America to its customers
  5. Over 285,000 employee across the world
  6. Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S fortune 500 companies

Above are the strengths in the SWOT Analysis of Bank of America. The strengths of Bank of America looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bank of America Weaknesses

  1. Consumer credit controversies affected the brand image
  2. Wikileaks controversy hurt the business operations of Bank of America

These were the weaknesses in the Bank of America SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bank of America Opportunities

  1. Expansion in other countries can be a huge opportunity for Bank of America
  2. Diversifying portfolios for customers
  3. Growing credit card value for the consumers
  4. Mergers acquisiitions and JVs

Above we covered the opportunities in Bank of America SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bank of America Threats

  1. Changing govt regulations and financial crisis like recessions
  2. Competition from other banks can reduce Bank of America's market share

The threats in the SWOT Analysis of Bank of America are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bank of America SWOT analysis.

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About Bank of America

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bank of America Overview
Parent Company

Bank of America Corporation

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Bank of Opportunity

USP

Bank of America Corporation is an American global financial services company, the largest bank holding company in the United States

Bank of America STP
Segmentation

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors

Positioning

A bank which provides an opportunity to all its customers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bank of America. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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