Mark-Guru-Indian Institute of Management, Bangalore

Event Details 

25.09.2015 - 27.09.2015
Indian Institute of Management, Bangalore
Institute Festivals/Fests

Organizer Details

Indian Institute of Management, Bangalore
Forum for Industrial Interaction
Contact Name:
Harini Ragothaman
Contact Phone:
Contact Email:


Prize Details:
Prizes worth INR 65000 at stake!


"The aim of marketing is to know and understand the customer so well that product or service fits him and sells itself." - Peter Drucker

MarkGuru tests the participants' knowledge on multiple facets of marketing. True-blue marketing aficionados vie for this coveted title. Each round promises to be more challenging than the previous one and will ensure that it tests the teams on their ability to think on their feet, apply their knowledge in practical situations and most importantly, think out-of-the-box.

Round 1 (Pre-Vista Prelims):

  • Round 1 is an elimination round
  • Participants are required to email a 10-slide PPT and all the deliverables must be discussed in the submitted PPT
  • The 10 slides will include title slide, appendix etc. In no way, the limitation of 10 slide should be violated
  • The results of this round will be announced 10-12 days before Vista (exact date to be communicated)
  • 6 teams will be shortlisted for the finals

Round 2 (On-campus Finals):

  • The shortlisted teams can work further on their marketing plans & make modifications in the previously submitted PPT, if required
  • The final marketing plan (again 10-slide PPT) needs to be submitted by 23:59:59 hours, 22nd September 2015
  • The teams would be invited to make a presentation during Vista to an elite panel of judges
  • The teams would be allowed 10 minutes for presentation, followed by 4 minutes of Q&A from the judges


  1. Each team can have maximum 3 participants and minimum 2 participants
  2. Multiple teams from the same college are allowed
  3. All the participants must belong to the same institute
  4. A student cannot be part of more than one team
  5. IIMB teams with students going on exchange are welcome to participate as long as there are 2 team members available during Vista
  6. All decisions in matters of eligibility, authenticity and final judgments will be with organizing committee of VISTA, Indian Institute of Management Bangalore.
  7. The format and structure of events is subject to change before the actual beginning of the event

Submission Details:

Round 1 (Pre-Vista Prelims)

  • Submission to be sent to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Submissions to be sent before 23:59:59 hours, 5th Sept 2015
  • Subject line of the email: MARKGURU___Round 1
  • Submission format: .ppt/.pptx (only 10 slides)
  • Body of Email: Name, Contact Number, Email Id, Team Registration Id, Institute name of each team member
  • Filename: __Round 1

Round 2 (On-campus Finals)

Details will follow after Round 1 results are announced.

Prizes worth INR 65000 at stake!


Registration Link: