Bank Of India SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Bank Of India is one of the leading brands in the banking & financial services sector. Bank Of India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bank Of India:

Bank Of India Strengths

  1. A public sector undertaking. Thus, has government backing
  2. Increasing profits over the years
  3. Pan India presence with over 3400 branches
  4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications)
  5. Large employee base

Above are the strengths in the SWOT Analysis of Bank Of India. The strengths of Bank Of India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bank Of India Weaknesses

  1. Brand valued not as big as SBI or BoB
  2. The branches are not modernized in many cities as compared to leading banks

These were the weaknesses in the Bank Of India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Bank Of India

    Bank Of India Opportunities

    1. Venturing into rural areas
    2. Installtion of more ATMs
    3. Use of mobile banking, internet banking on a large scale

    Above we covered the opportunities in Bank Of India SWOT Analysis. The opportunities for any brand can include prospects of future growth.

    Bank Of India Threats

    1. New banking licenses
    2. Foreign players
    3. Disinvestments

    The threats in the SWOT Analysis of Bank Of India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

    Hence this concludes the Bank Of India SWOT analysis.

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    About Bank Of India

    The table below gives the brand overview along with its target market, segmentation, positioning & USP

    Bank Of India Overview
    Parent Company

    Bank Of India

    Category

    Banking, Financial Services

    Sector

    Banking & Financial Services

    Tagline/ Slogan

    Relationships beyond Banking

    USP

    A bank that gives something extra to its customers

    Bank Of India STP
    Segmentation

    For people who wish to invest their money in banks

    Target Market

    Families, Corporates

    Positioning

    Bank that delivers with a human touch


    This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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